QuestMobile: 115 million users become online "foodies", dried squid and soy milk tea become the biggest winners...

trend

From the perspective of online shopping platforms and categories, in addition to Meituan Takeaway and Are You Hungry, the penetration rate of its own platforms continues to increase, luckin coffee (penetration rate 11.5%), KFC (penetration rate 9.6%), Starbucks (penetration rate 5.8%). At the same time, from the category point of view, snacks and beverages and fresh food have become the mainstream. Dried squid, baking suits, soy milk tea, and special cured meat have become the most popular top 5 foods for gourmets...