According to the data of Prospective Industry Research Institute, the transaction scale of the fresh market in China has reached 1.91 trillion yuan in 2018, an increase of 6.9% over the same period of last year, and has maintained a growth rate of at least 6% since 2013. It is estimated that the scale of the fresh market in China will reach 2.31 trillion yuan in 2020. Its background is still the continuous increase of per capita income and the continuous improvement of consumption level in China. Fresh market not only has great potential, but also shows the characteristics of small but frequent purchases. It can bring huge flow and has a very high industry ceiling, which makes the capitalists salivate.
Although the giants surround, there are still many regional brands in the trillion market, and Qian Da Ma is one of the benchmarks. Qian Da Ma opened her first pork store in 2012 to promote the business concept of "not selling overnight meat". In December 2016, there were more than 260 stores. In June 2017, they received the investment of Qi Cheng Capital. In May 2018, they received the B-round financing of Gaorong Capital and Hongzhang Capital. In September 2018, Qian Da Ma stores exceeded 1000, and became the giant of fresh food in the Pearl River Delta and even in South China.