Fresh industry | Bottom up of the community fresh, to  store vs to home, who is the best model of the future

Compared with the big stores, the community fresh-keeping format has the characteristics of high fresh-keeping ratio, high-frequency, low-price unit, and relatively small store size. From the perspective of the store's form, the area of the community fresh food stores is relatively small, less than 300 square meters, and the proportion of fresh food is relatively high. Most of the fresh food enterprises in the community account for more than 40% of the fresh produce, and the purchase frequency is high but the customer price is low. The characteristics of the customer are usually in the range of 20-30 yuan.

According to the differences in product positioning, delivery methods, and consumption scenarios, we divide the community fresh business into a to-store model, a  to-home model, and a to-home plus to-store integration model.

The  to-store model refers to pure physical store consumption, and the distribution-to-home service is relatively small. According to the difference in product positioning, it can be divided into fresh-market supermarkets that are positioned to be popular, and fresh boutique convenience stores that are more targeted to quality products. .

The home model refers to the front-storage distribution to the home, the front warehouse does not do the store business, does not open the door, only meet the front-end storage needs of high-frequency distribution.