Huanhuan Food, the representative of Hexian, has officially started production

Wed, 10/02/2024 - 10:02
Guoquan
Guoquan Website

On September 20, Guoquan Huanhuan Food, as one of the important layouts of "Guoquan Ecology", was officially put into production in Shishou, Jingzhou, Hubei Province, which also means that in addition to beef, meatballs and shrimp, there is a new talent in the big item matrix of Guoquan.

In recent years, the trillion yuan premade food ingredient track has shown a rapid growth trend, with freshwater shrimp (62.7%), freshwater fish (57.0%), and freshwater crabs (35.8%) being the most popular consumption choices in aquatic products. Fish and shrimp are still the mainstream consumption ingredients in fresh/frozen aquatic products, while Guoquan Huanhuan focuses on freshwater river fresh products, precisely entering the competition from a more vertical and segmented small incision.

From this, it can be seen that the prospects of the freshwater river fresh track are bright, and the establishment of Guoquan Huanhuan has played an "accelerator" role in the subsequent development of Guoquan Huanhuan. Guoquan Huanhuan can not only rapidly expand based on its parent company's 10,000 stores scale, but also achieve accelerated brand growth and drive sales growth.

It is reported that the first phase of the Guoquan Huanhuan project cost 1.5 billion yuan, covers an area of 147 acres, and has a total construction area of 103,000 square meters. Among them, the crayfish workshop covers an area of 35,000 square meters and the comprehensive workshop covers an area of 20,000 square meters. After full production, the maximum annual output of crayfish products can reach 20,000 tons (10,000 tons of liquid nitrogen seasoned crayfish and 10,000 tons of single freeze-dried shrimp tails), while the annual output of non resistant bullfrog and freshwater fish products is 10,000 tons.

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