Pet brands reach consumers through new media channels

The pet market boom that started around 2019 continued until 2023. Data shows that as of September 2023, there have been a total of 20 financing investments in the domestic pet market, with over half of the billion level financing and a total amount exceeding 1.2 billion yuan, which has exceeded the data for the entire year of 2022 and 2019.

Pet brands reach consumers through new media channels. For example, Madras and Royal have more than one million fans on the Douyin platform.