Summary of online exhibitions and matchmaking by Australian companies

The 7th China International Import Expo (CIIE) in Shanghai

From November 5 to 10, the Australian Brand Pavilion will be unveiled at the 7th China International Import Expo in Shanghai.

This year, the number of Australian companies participating in the CIIE hit a record high, with more than 250 Australian companies from various industries coming to the scene. This is the 7th consecutive year that the Australian Trade and Investment Commission has set up an Australian Brand Pavilion at the CIIE to support Australian companies to participate in the Expo.

The companies participating in the 2024 CIIE cover many fields. The Australian Trade and Investment Commission sincerely invites professional visitors and buyers from all over the country to visit the Australian Brand Pavilion (Booth No.: Hall 2.2 B5-01) and establish connections with Australian exhibitors.

Professional visitors are welcome to participate in the Australian CIIE online business display docking through the "Austrade" applet, learn more about Australian online display companies, brands and their products, and carry out cooperation and exchanges.

Australia has a rich variety of wine and beverage products

Since Australian wine officially returned to the Chinese market with 0 tariffs in March this year, Australian wineries have stepped up their efforts to expand the Chinese market. As one of the representatives of the New World wine countries, Australia has the title of "Southern Hemisphere Wine Country". Its unique climate and geographical environment have created an outstanding wine industry. Australia has more than 60 wine-producing regions, each with unique climate and soil conditions, suitable for growing different grape varieties. Among them, the Barossa Valley in South Australia is famous for producing rich and mellow Shiraz wines; the Hunter Valley in New South Wales is famous for producing white wines such as Semillon and Chardonnay; the Yarra Valley in Victoria has a cool climate and is suitable for growing grape varieties such as Pinot Noir.

Not just wine! Australia is blessed with a pollution-free natural environment and farming conditions, ensuring the purity, greenness, safety and excellent quality of its products. The pleasant climate of this continent has bred many natural plantations. The cocoa, sugarcane, barley and various fruits produced in Australia provide excellent conditions for the manufacture of local wine and beverages, and have bred a rich variety of wine and beverage products.

Nearly 30 Australian wine and beverage companies participated in this CIIE, and many new brands will be unveiled at the CIIE for the first time.

Australia's chilled products are growing rapidly

In recent years, as China-Australia logistics have become more convenient, the Chinese market has an increasing demand for Australian chilled lobsters, beef, mutton and fruits, and chilled products are growing rapidly.

You must have heard of Australian lobsters and Australian cattle! Australia has vast seas, more than 10,000 beaches, more than 60,000 kilometers of coastline, and nearly 3,000 known fish species in its waters. It has bred a variety of seafood products, such as rock lobsters, salmon, tuna, prawns, etc., which are all loved by Chinese consumers.

Australia's beef and mutton industry has gone through more than 200 years of development. It has always adhered to the concept of sustainable development and strictly implemented high-level animal welfare standards. Australia is recognized as one of the countries in the world without major livestock infectious diseases. The latest data shows that Australian beef and mutton, which are famous for their "natural health, tender meat, juicy and excellent quality", accounted for 13% and 17% of the total international market exports in the second quarter of the Chinese mainland market.

Australia has a unique temperate maritime climate, with abundant sunshine, large temperature difference between day and night, and fertile soil on the continent. The pure natural environment breeds sweet, delicious and nutritious fruits. Strict food safety standards allow all Australian exported fruits to be traced back to the farm and can be airlifted to China within 48-96 hours after picking - freshness, health and direct delivery are the incomparable advantages of Australian fruits.

Australian packaged foods meet diverse needs

Milk, adult milk powder, infant formula, yogurt, cheese, butter, cream and ice cream..., all kinds of Australian food are also popular in the Chinese market, and the rich and diverse product categories meet the needs of different consumers.

Australia has a total of 4,500 dairy farms, which can produce about 8.5 billion liters of raw milk each year, of which nearly one-third is exported. The Australian dairy industry occupies an important position in the global market, known for its high-quality products and reliable supply chain, and can continuously supply a variety of nutritious dairy products throughout the year. In the international export market, China is the largest exporter of Australian dairy products.

In addition, Australia is one of the world's important packaged food production bases, and has rich experience in providing high-quality packaged food for domestic and international export markets. The unique geographical conditions are rich and varied, the product variety is diverse, and the production season is opposite to that of the northern hemisphere, which gives Australia's export packaged food industry an outstanding advantage of high quality and continuous innovation.

Australian health food is synonymous with green, healthy, safe and reliable

Speaking of health products, SWISH, Blackmores, Bio Island, etc., these well-known health product brands from Australia must be the first thing you think of!

Australia's health products are rich in export products, which can meet the various needs of different people at different ages and in different health conditions. Deep-sea fish oil, liver protection tablets, cranberries, grape seeds, vitamin E cream, melatonin, etc. are very popular in the Chinese market.

Australian health products follow the principles of green health, safety and reliability, no drug dependence and toxic side effects, pure natural and pollution-free, and are strictly produced in accordance with the regulatory requirements of the Australian Therapeutic Goods Administration (TGA). It is prohibited to add artificial ingredients or change the formula at will, ensuring 100% safety and reliability. The exquisite craftsmanship and good taste have won wide acclaim and praise from Chinese consumers.

Australian consumer products have world-class quality assurance

Australia's high-quality consumer goods companies have been committed to improving the happiness of the public and creating a quality life. From personal care, home accessories to pet life, outdoor travel, Australia's high-quality brands can bring you a unique and wonderful experience. Australia has world-class production facilities and a professional production team that can produce products that meet export standards.

China and Australia are located in the northern and southern hemispheres, with different resource endowments, strong economic complementarity and huge potential for cooperation. Since the first CIIE, many Australian companies and institutions have participated in the exhibition, and product categories cover a wide range of fields such as food and beverages, agricultural products, consumer goods, medical devices and healthcare, service trade, science and technology life, as well as equipment and technology. Many Australian products and services have opened up the Chinese market through the CIIE and have been widely recognized by Chinese consumers.